As the world transitions to hybrid, organizations require solutions that are flexible, supportive and inclusive. Cisco unveiled an all-new Webex Suite with innovations to serve as the foundation for inclusive hybrid work and events, delivering unmatched levels of flexibility and personalization for everyone.
With 98 percent of future meetings expected to include at least one remote participant, this mixed mode of working (blending remote and in-person interactions) is fueling long-lasting implications on work culture, event engagement and technology. This requires investing more broadly – beyond the traditional conference room – to fundamentally reimagine the new requirements of hybrid events and a hybrid workforce. The way organizations worked pre-pandemic and during the pandemic will be starkly different in this next wave of work – where good enough is simply not enough.
“Cisco’s collaboration business is incredibly essential to our customers,” said Chuck Robbins, CEO, Cisco. “With all the integrations the team has added – 800 new features and devices since September – we truly have the most comprehensive meetings, calling, messaging, and event management solution on the market powering the future of hybrid work.”
“To be successful in the era of hybrid work, organizations need to make sure their solutions are flexible, inclusive, supportive, secure, and easily managed on the backend by IT,” said Jeetu Patel, senior vice president and general manager of Cisco Security and Collaboration. “The all-new Webex Suite ensures everyone in a hybrid workforce has equal opportunity and voice.”
Webex want to ensure their dedication to a simple, delightful user experience is clear in every interaction our customers have with us: our products that are used by millions of customers today, our website that reaches millions of readers, and the presentations we deliver to live and virtual audiences of all sizes.
They used their own products daily and rely on Webex to overcome distance gaps, time zones, and language barriers. My team of marketers spans multiple continents, languages, and time zones, but they feel like they live next door. We relentlessly focus on quality and simplicity, and we are passionate and proud of our journey and the story it continues to shape.
The Webex brand system is much more than logos or colors. It’s a reflection of our purpose. The new logo was inspired by their guiding design principle of inclusion, a core value that is at the heart of everything they do, Introducing Webex by Cisco.
The new logo – the “W” is a rotating double helix which showcases two hands coming together – the perfect metaphor for teams in flow, each member participating and contributing equally to create something wonderful.